Life is meant to be lived. Not managed.

BettrLife builds Alfred, an AI life manager that takes the running of your household and your day off your plate.

Why we built BettrLife.

We are Maïté and Jill, long-time friends and business partners. We both run busy careers and big households, and over the years we built a lot of support around us: a cleaner, a nanny, babysitters, dog walkers.

It helped. But we noticed we were spending more time managing those people than on anything else. There is a lot to remember, a lot to manage and a lot to communicate. Someone still has to keep track of all of it. That someone was us.

On top of that, there are always around fifty things in your head that you have to remember for later and manage for the household. They end up on scraps of paper, in phone notes, in calendars and in group chats. It is far too complicated.

So we built Alfred. Now we just talk to him.

Who we are.

Jill

Co-founder & CEO

Jill spent a decade in tech and previously built her own tech startup. She turns customer needs and ambitious ideas into products and brings them to market. At BettrLife, she leads the product vision and design, and builds the partnerships that bring it to life.

Maïté

Co-founder & COO

Maïté started a health e-commerce business at her kitchen table and scaled it across several European countries. She knows e-commerce inside out, has strong expertise in operational management, and built the systems and processes behind that growth. At BettrLife, she leads operations and day-to-day execution, and builds the operational backbone that keeps the company running.

What we believe.

Manage it for me
Responsibility moves from you to Alfred. Not a to-do list with extra steps, and not advice you still have to act on.
Specific before broad
We start with two things, your household staff and your own organization, and do them completely before adding anything else.
Quiet by design
One daily update and reminders ahead of deadlines, not a stream of notifications. Private by default, and you control what Alfred can see.

Where we are.

BettrLife is pre-launch. We are building a founding circle of early users who help shape Alfred before anyone else sees him.